Are You Ready for the New Normal?
With vaccination efforts progressing across the country, communities and businesses are starting to look at what’s next for them in the post-lockdown world. 2020 was an unprecedented year, and what was successful pre-pandemic might not yield the same results today. Consumers have become weary and skeptical of social media platforms, specifically around the algorithms and targeted advertising methods. In addition, with so much time spent at home, social routines and norms have